http://www.economist.com/world/displaystory.cfm?story_id=8401159
Here's a link to a fascinating perspective, first published in The Economist, that I came across on a fellow planner's blog. It is a take on how the POMO philosophers predicted the current movement in society, and in the marketplace.
Reading this article is only one part of what I tripped on. The larger part was the merry chase it led me on, to trace various movements that preceded the post-modern one. And this chase suddenly reinterpreted the world around me, as a complex weave of all philosophical and artistic movements that have preceded the present time. It is almost as if everything that is happening around us has the DNA of all that has happened before.
Looking at the world around - popular culture, society, people, brands, retail spaces - I observed a strange dichotomy. While society and people are strongly reflecting POMO beliefs, brands seem to be stuck in movements like Romanticism, Rationalism, Dialectics and Existentialism. This is particularly true in India. Is this reason for their inability to connect at a deeper level with people? On the flip side, is today's world too comlex, myriad, diverse, fragmented to be seen as following a singular movement? In an ironically post-modern fashion, is society fragmented into sections subscribing to different philosophical and artistic movements? DK / CS. Let's talk...
Do chase down the knowledge to understand every part of the article. And do chase down the historical movements in art and philosophy. Sure to open your minds up to all sorts of new ideas and perspectives.
