Creative Class In India

India when it got its independence in 47 was an agrarian economy. Agriculture contributed to over 70% of GDP. In 2005, agriculture was down to 30%, and 40% loss of agriculture was made up, or almost made up by services sector. May be there is a hidden tale of creative class in here. It looks like that the new resonance of India has come from those who made the services sector rock!
Among those who are at the top of this pyramid is the entertainment industry. And not so much the movie industry, but the television content industry. Daily soaps, its actors, writers, directors, technicians, have given rise to a phenomenal industry that now outperforms even the traditional advertising industry. And it is having some very interesting impact on some connected and some unconnected areas
The boom in television serials has lead to another boom in fashion industry in India. The desire to be always trendy is making people, and not just young people, but even people over 40 years to be extremely conscious of how they dress. From a miniscule smallish boutique industry that only catered to the elite, fashion industry has started to percolate down fairly rapidly
The second thing it has triggered is an explosive growth of beauty parlours. Much like fashion, grooming has now acquired a mainstream appeal, aided and abetted by television serials
The third thing it has triggered is the demand for jewelry. More so among women, who now dress up like the way they see their favorite stars dress up on television.

The second big trend is the rise of BPO industry, truly a concept created out of nowhere. BPO as a segment has transformed the youth in India. Jobs are now plenty, global opportunities have opened up for them, and suddenly there is a premium on talent. Again it is a big trend that is changing the length and breadth of India. It is one force that has redefined India.

As a culture India has is a very inventive country. Most of this inventiveness comes from lack of resources, slow percolation of development across the country, and abundance of natural resources. There is even a colloquial name for this inventiveness. It is called Jugad, literally meaning ‘inventive’