Forgiving Indians

Navjot Siddhu was a celebrated cricketer, a loudmouth outspoken commentator, and laugh at the drop of hat laughter show host. We can now add convicted for crime to this list. Shibu Soren was a minister in the union government, a leading light of the newly formed Jharkhand state, and is now serving life term for murder. And what is the reaction of the man on street?
'Poor guy'!
Its not that people pity them or want to shun them, they actually have sympathy for them.
Lets add one more name to list, Rahul Mahajan. He was admitted for drug overuse and was bought back from death only because he was son of a prominent politician. And how do we again judge him?
Poor Guy!
Are we sympathetic of them because they are prominent people? So why dont we have sympathy for Jessica Lal's alleged killer, or Priyadarshini Matoo's killer? Is it because they are relatively unknown people?
So is it that we are more forgiving people who are famous and indifferent about people who are relatively unknown?

And is that how we treat our brands?
Forgiving and sympathetic about big brands and give them many chances. Indifferent and often against brands that are small or unknown? Is that the right way to treat brands?
No one can make a judgement on that, but it seems like a big reality. May be that defines Indian ness and Indian attitude. Till this doesnt change, I dont think the brands will take service very seriously.
May be we need to be a little more stern!